I’ve been keeping a close eye on Bram’s Fruit since its early days in 2021, back when the brand already hinted at something deeper than seasonal menswear trends. There was always a sense of memory stitched into the seams, something playful yet quietly emotional. With the new Fall/Winter 2025 collection, The Farmer, Bram’s Fruit builds on that identity.
This collection feels personal in a way that’s increasingly rare. The Farmer is rooted in a tension many of us recognise: the pull between where you come from and where you end up. “In the city they called us farmers. At home I was the odd one out.” That single line emphasises the entire narrative. It’s about growing up between worlds, the rawness of soil under your nails and the strange, often alienating polish of urban life.
You see it in the silhouettes: sturdy, grounded shapes that echo workwear and rural utility, softened and elevated through refined tailoring and unexpected proportions. There’s a confidence in the way pieces sit on the body, practical but expressive, familiar yet slightly off-kilter.
Textures play a huge role this season. Fabrics feel tactile and considered, as if chosen to be felt as much as seen. There’s weight where you want reassurance, structure where you expect protection, and moments of softness that hint at childhood freedom, running through cornfields, ignoring warnings, learning through play. It’s that push and pull between discipline and imagination that makes the collection resonate.
True to the brand’s DNA, Bram’s Fruit continues to blend old and traditional references with a modern lens. This isn’t heritage cosplay; it’s the future built with seeds from the past. The colour palette reflects that sensibility too, earthy tones grounded in nature, lifted by sharper, more unconventional accents that feel distinctly urban. Soil and strangeness, perfectly balanced.
What’s always impressed me about Bram’s Fruit is its emotional intelligence. Quality and craftsmanship are a given, but the brand’s real strength lies in how it communicates feeling. These clothes carry whimsical fun not as gimmicks but transformed into something mature and wearable. It’s menswear that understands growth, contradiction, and identity.
If you want to experience the collection properly, I’d strongly recommend visiting the brand’s first brick-and-mortar boutique in Amsterdam. Tucked away in the heart of the city at Staalstraat 20, the space feels like a natural extension of the brand: intimate, thoughtful, and quietly confident. It’s the kind of store where you’re encouraged to slow down, touch the garments, and let the stories reveal themselves.